Want to take your content to the next level but don’t know where to start?
In this blog post I share with you some nuggets about how to create visual content that will help your brand get noticed in the sea of social marketing content.
As you may know, social marketing is all about providing quality, relevant and timely content so you can build relationships with your audience and engage with them authentically. However there is a lot of noise in the social sphere and it can be very hard to be seen by your ideal audience.
Using great visuals with your content is a smart way to get your audience to stop scrolling down the newsfeed and engage with your message, after all 90% of information transmitted in the brain is visual.
Rebekah Radice is a good example of someone who uses visual elements to relay her content message beautifully.
In a recent visual content webinar that I attended, Rebekah said that one of the best investments she ever made was taking the time to identify how her brand was going to look like. Here are some of the tips I got from the webinar that I would love to share with you.
Lay out your content strategy.
Before you go out looking for visuals to use for your content here are a few things you may want to take into consideration.
- How are you going to use visual marketing to extend your brand?
- How are they going to tell your story?
- Graphics should share that part of the story.
- There shouldn’t be any disconnect between your visual and content. Your visual elements should help get the point across faster.
Notice here that these questions will help you come up with a visual content strategy that is intended to be consistent across all platforms.
Donna Moritz, is a renowned visual content expert and owner of Socially Sorted, an award winning blog about using visual content on social media. In an interview with Amy Porterfield, she shared the following tips about visual content:
Images help you increase reach and engagement
Images that are shareable such as inspirational quotes, business tips or funny are easy to create and can be shared on social media platforms like Facebook, Pinterest or Instagram. If you want to take it a step further on your shareable images you can add a call to action such as a retweet (tweets with images get retweeted twice as much) on Twitter or include a link to drive people to your blog or any other page you want them to land to, and learn more about your business. Also don’t forget to add a Pin It button to your website so your web visitors can pin your images.
You can use canva.com or the app Wordswag to create these kind of images
Create content that is specific to the format of each platform
One size does not fit all images on social media, each social platform has its own dimensions. I have created a quick printable reference, social media image guide to help you remember the image sizes requirement of each social media platform.
CLICK HERE TO INSTANTLY DOWNLOAD YOUR “SOCIAL MEDIA IMAGE SIZE GUIDE.”
Here is an example of a shareable image. This tip of the day from Female Entrepreneur Association had 355 likes and 139 shares.
Show behind the scene images of your brand.
Regularly share images of behind the scene, or of your friendly team at work. This humanizes your brand and as we know, people love to do business with people not with brands. The Instagram expert Sue B. Zimmerman, is a master of showing behind the scene photos of her brand. Here she shares a video of her filming her Instagram training. This video had more than one thousand views.
Be Mindful of your fonts and colors.
Express your brand personality by choosing colors and fonts that you will use consistently across all platforms. The colors you choose will inspire the kind of action you get from your audience. Look into some of the famous brands for inspiration. You can have one font for headings and titles and another for subtitles. Use no more than 3 fonts or you will look disorganized.
Create a pipeline of visual content
Create your content in batches of 10 to 20 so that you have one image for each platform to share for a week. Kim Garst categorizes her visual content in buckets. She will have a humor, inspiration and motivation content bucket. She might have 5 inspiration and 2 tips for the week.
While Canva and Picmonkey are my favorite free image editing tools because they are easy to use, have templates for all social media and don’t require design skills, here are other good places for images:
- Deposit photos.
- Dollar photo club (small budget each image is a $1).
- Photopin.com (Free image site)
- Relaythat.com (incredible)
I hope these tips will help get you started with your visual strategy. Please leave a comment if this post was helpful and share it with your peeps!