Wondering how you can use your Facebook cover photo to grow your business?
A Facebook cover is the big photo on your page. It should visually represent the person, place or thing for which the page was created. It is a prime real estate that you can take advantage of to a maximum effect.
Here are 6 creative ways to use your Facebook cover photo.
1. Showcase what you do on your cover photo.
The cover photo is the perfect place to show what you do. Simple Green Smoothies showcases what they do on their cover page. They show a variety of juices they make.
2. Give your fans special offers.
According to a report from Syncapse, fans are influenced to like a brand by emotional and relationship motivators. Giving a coupon to your fans will build fan loyalty while helping you sell. Emitations jewelry is known for giving it’s fans discount coupons. When a fan clicks on the Shop Now button they are taken to the website where they can shop and redeem their coupon.
3. Showcase your location
Use a picture of your location if you are a page with a location. This is a great way to showcase your location.
4. Promote on your cover photo
Promote your services or products in a very subtle and gentle way on your cover photo. I quit sugar promoted on her cover photo she had an 8 week program starting in October. She put the date and used great images and told her fans what it was about, which is to quit sugar.
5. Use your cover photo as a lead magnet.
I use my Facebook cover photo to collect names and emails A Facebook page means nothing to you if you are not moving your Facebook fans into your website or store front, then moving those leads into paying customers. See, when you move your fans into your website you have more control of building a relationship with them through email marketing, as opposed to trying to get their attention on Facebook where you are competing with others.
When a fan clicks on the Sign up call to action button, they are taken to my lead capture page where there is an opt-in opportunity to leave their email address in exchange of my free giveaway.
6. Show a behind the scenes of your event
Use your cover photo to show the behind the scene of an event. Donna Moritz, a social media visual expert and owner of Socially Sorted, uses her cover photo to share the behind the scene of the Social Media Marketing world event that she attended.
Cover photo tips:
Your cover photo should be 828×315 pixels. If it is smaller than those dimensions Facebook will expand it and it will look blurry.
Most people are accessing Facebook via mobile so make sure your cover photo is mobile friendly so it fits nicely without sections of it cut off. The measurements for a mobile Facebook cover are 640×360 pixels.
Here are some free and paid tools to help you design your cover photo and wow your fans immediately.
How about you, how are you using your Facebook cover photo? Leave a comment below. I would love to hear from you.
Tagged with: Facebook cover photo