July 2015 - Wambui Mburu - Wambui Mburu

Archive for July, 2015

6 Facebook mistakes

6 Facebook mistakes

Is your small business making any of these Facebook mistakes that could be a missed opportunity to connect with your potential audience?

In this article, I’ll share 6 Facebook mistakes entrepreneurs like you are making and how you can avoid them.

#1. Not filling out your About Section

The About section of your page has different categories that are determined by the category (type of business) which you choose for your page.  The category for my page is Brands & Products with a sub category of Product/Service.  Choose the category and subcategory that fits your business then fill out all the sections of your About Section.

You can make the information on your Short description section a lead magnet (free giveaway).  Tell people a little bit of information about the lead magnet or free giveaway and then link to it. This information shows on the left side of your Facebook page. The About section is indexed by Google so use keywords as much as possible.

About section1

The link to your free give away that you give in your Short description is shown below here on the left side of your page. Also when you add your website URL, this improves the ranking of your page in search. Notice how below you have an opportunity to put two hotlinks.  One, people can go to my website and opt in and get a free guide or they can go straight to my website.  So make sure to take advantage of your About section.

Short description of left side

 

I have created a FREE guide for you laying out proven content creating strategies on Facebook that will increase your engagement and help you get leads that convert to sales from your IDEAL customers.

 

#2. Not Linking your personal profile to your business page.

If you go to the About section of your Facebook profile and you have nothing for people to click under Work and Education, or it’s linking to a “dead page” then the smart move is to fix that ASAP. You could be losing potential customers!  When people come to your profile and want to connect with you on a business level, you want them to find you on your business page. So you want to make sure that you are making it easy for them to go over to your page by linking your profile to your business page.

link your profile to your business page

#3. Not using a Facebook business page

If you are an entrepreneur and don’t have a page at all, set up a Facebook page for your business and link it to your profile.  You can’t afford to lose anymore opportunities for your business. When you link your profile to your page, it shows at the very top of your About section as shown above and this helps you attract more fans and leads. Notice below how my facebook business page is different from my profile above.

Business page

#4. Not having a professional cover photo

Your cover photo is your first impression. It tells people who you are and what your business is about.  If you sell a product, use great imagery to showcase instantly what you are all about. You can showcase different products in your cover photo.

Take advantage of your cover photo and promote upcoming events such as a book or a speaking tour, a free giveaway, or if you are an author use your cover photo to promote your book.  If you are a local business such as a salon, a restaurant, a vineyard, a doctors office, you can use an image of your business location.   You can change your cover photo as many times as you want. Simple Green Smoothies does a great job show casing their different juices here.

Simple green smoothie

#5. Not posting consistently and regulary

How often do you visit a Facebook page that was updated 3 months ago? Probably never. Sticking to a consistent content calendar is the deal maker for your business.  Before you start posting ask yourself “What do I want to achieve with my posts?”  Is it a like, a comment, a share or a click? Post about niche-specific topics to build rapport with your fans.

Then determine how many times a day you are going to post.  If you are stuck with topics to post about, research new trends and updates in your niche as well as what your fans needs are.

#6. Keeping it all business

True there is no denying that social media sells stuff.  If you nurture the relationships that you create on social media it can impact your bottom line.   In his book Jab, Jab, Jab, Right Hook, Gary Vaynerchuk says that it’s important to understand the nuances (how people interact) of each social media platform.

For Facebook, people are there to interact with their friends and catch up.  So post content that seamlessly blends in with your fans behaviors without interrupting the conversation by sounding salesy and pushy.  When you are not too salesy people will trust and want to do business with you.

Take Action

Take 5 minutes to go through your Facebook business page. If you notice any of these mistakes, fix them as soon as possible.  Make it easy for your target audience to find you on Facebook where you can interact with them and solve their problems with your expertise.

Links mentioned in this post

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

 

3 Specific Components of an Online Business

3 Specific components of an online business image

 

There are 3 specific components of an online business that I am happy to share with you.

I love how Melinda Emerson aka the Small Biz Lady uses the Three Legged Stool Marketing approach. Her approach is a must have for every entrepreneur.  Here are the 3 components of an online business using the three legged stool approach:

  1. A website/blog,
  2. Social Media platforms
  3. Email marketing campaigns.

1.     Your website

While you can’t sell your product, program or service on social media like Facebook, even though it’s an important piece of your marketing funnel (and it should be) you can sell from your website. Your website is literally your domain; meaning this is the one territory that you own and of which you have control.

There are many free tools such as WordPress.org that can help you create a website in no time. You don’t need to be a techie to do this, so if you are a newbie, don’t fret, the set up process is easy to understand and pretty simple. Once you have this piece taken care of, then you are well on your way to building relationships.

2.     Build Relationships with Social media platforms

The second piece which is the social media platforms is where the fun begins.  Once you have narrowed in on who your target audience is and where they hang out it is time to warm chatter them through your engagement on social media platforms. Word of caution – people are not on social media to buy, so engage authentically giving them value. Listen intently and find out what their pain points are.  Share things that are interesting and thought provoking. Remember the 3 Es – educate, entertain or empower with your posts. However, while it is great to engage with your fans on social media, remember, and I quote Facebook Queen Mari Smith in her recent interview with Buffer “engagement doesn’t pay the bills” move your audience to your website where you can convert them into paying customers.

3.     Nature Relationships through email marketing

You now have built relationships through social media channels and subscribers have given you their names and email addresses through your free giveaway aka lead magnet.  A lead magnet can be in many forms such as a free eBook, a cheat sheet, a discount coupon, a free webinar or free tips on your expertise.  They still have not bought from you so you need to nature them.

Take time to know them by creating a series of emails (auto responders) and great content on your blog that will make them keep coming back to you and eventually will buy from you when they are ready.  Make every effort to deliver value based content to benefit your prospect and not just you.  Don’t be afraid to show your true personality, as well as using your own story in your emails.  Your audience will know that you are real and you are just like them and they will connect with you.

There are several email service providers out there that you can use to help you automate your business.  Some of the popular ones are AWeber, MailChimp and Get Response to name a few.  To market online you legally need one to collect names and emails and to send emails.

So as you can see, there is a method to the madness.  Each one of the three components of an online business leads to each other and is crucial in order for one to sell a product, service or progam which ultimately is every entrepreneur’s goal, right?  I hope you can effectively use these three components as you build your business online.

If this post entertains, educates or empowers you please leave a comment and share with those who might benefit from it. I have created a FREE downloadable guide with tools to help you build your dream business.  Download it here.