For the last couple of weeks I have been feeling frustrated about the way I have been spending my time when it comes to my business. I would wake up energized with a list of about 10 things to do for the day but I would find that at the end of the day I had checked only one or two things off.
What’s been frustrating is that those things that I get to check off, rarely are they high value but are mostly low value activities such as paperwork, surfing the Internet, administrative work – nothing that contributes to my goal of sales generation.
Then I read this book by Brian Tracy “No Excuses! the Power of Self Discipline” which totally made me shift my daily activities from low value into high value customer relationship and income producing activities. Here are tips and quotes from Brian Tracy and other famous Entrepreneurs that I would love to share with you.
- Concentrate on generating sales every hour of every business day
When it comes to self-discipline and sales, Tracy says “Whether you are a salesperson or a business owner, you require the self-discipline to focus and concentrate on generating sales every hour of every business day”.
That was powerful! This made me realize how much time I have been spending on things that were not bringing me closer to my core business goals. I was so inspired that I stopped reading the book for a moment, picked up the phone and called all the prospective clients that I had been waiting to call “someday.”
Out of ten, I got an appointment with one and in three days he had become my customer. Talk about focus! Key thing to always remember: Increase face or ear time with customers and prospects. Do your paperwork before or after work, but during working hours when customers are available to be seen or talked to, dedicate yourself to sales generation.
- Start Early.
This is another area that I have been struggling with. But I learned that it’s all about discipline. Discipline yourself to start work and 7:00am or 8:00am and make your calls or write that great content first thing in the morning. Take two hours at the beginning of each week and create your social media posts for the week.
Use tools like Post Planner or Buzzsumo to find content that you can curate. If you are an offline business and your job involves visiting clients, cluster your calls in a small geographic area where you can reach more people in a smaller amount of time.
- Work throughout the day.
As an entrepreneur you are your own boss. Avoid the temptation to slack off and go for coffee, lunch or surf the Internet. Pretend that you have a boss who is observing every move you make during the day. I like this because it gives you a sense that you are being accountable to someone else.
- Get Organized:
Do you subscribe to more newsletters than you can read and all you get is distracted to clicking 7 more links which waste your time and scatter your attention just to find you wasted 4 hours? Then block an hour right now and unsubscribe from some of those lists.
Let me help you figure out which ones must go. Ask yourself “how do I feel after I read from this person? Do I feel inspired to take action, does it add value to my life? If your answer is no, be ruthless and press delete.
- Introduce the T.I.O method:
I learned this one from Marie Forleo. It stands for Touch It Once. In other words make a habit of touching something only once. When you open an email that needs to be replied, respond on the spot – it should take you no more than 10-30 seconds to do this.
This goes as well to opening your mail and putting things where you got them from including that one cup that you leave in the sink to clean later. T.I.O gives you time and energy to take advantage of only what matters.
- In the next 30 minutes call on any prospects that you have been putting off for the “perfect time.” Start writing that blog post that the thought of writing has been scary even though you know it will be sooo valuable if you shared it with your fans and will get you closer to engaging with them.
- Block an hour to clean your electronic, physical and psychological space so you can create room for what is important.
- Overcome your fear of rejection. Don’t take no personal. Prospective customers will say “I don’t want it,” or “I can’t afford it” just know that those are normal and natural responses in a competitive marketplace. So discipline yourself to call on more prospects.
Do you have a simple yet actionable advice to help us focus in our business? Let me know by leaving a comment. I’d love to hear from you.
I have created a PDF for you that you can print out and put it in your bulletin board or use it infront of your computer and use it every time you feel distracted from your core business goals. Your free downloadable self discipline and business success guide – get it here
CLICK HERE TO INSTANTLY DOWNLOAD MY FREE GUIDE: “5 TOP TIPS TO SELF-DISCIPLINE AND BUSINESS SUCCESS
Links mentioned in this blog.