According to Facebook business news, Americans spent a whopping estimated $17.3 billion on Valentine’s Day in 2014! I bet that you know that Valentine’s Day is one of the most popular days of the year to get engaged. What does this mean for your business? It means that as a brand you have the opportunity to engage with the engaged couples as well as the 2.6 reported engaged couples in Facebook, the weeks following the holiday and be a part of their wedding journey and more.
Did you know that nearly two thirds of Americans don’t start to plan until a week or less before Valentines? Now is a good time to connect with those 18-44 year old men who are now planning their gift giving.
And of course you don’t want to forget those not engaged as Valentines is not just for those in a relationship. The most popular topics on Valentines day on Facebook in the US are Love, Family and Friends. So go ahead and reach out to others not in a relationship with encouraging posts that will evoke emotions to connect with their loved ones.
Read more on this topic here.